Listen
We begin by listening to parents, educators, professionals and communities to understand the challenges they face.
A Gregg Mitchley Foundation initiative
Change begins
with us.
Bringing people together to build safer, healthier and more accountable communities through prevention, education and meaningful participation.
A Gregg Mitchley Foundation initiative
About the initiative
A movement for meaningful change.
COUNT ME IN is a long-term initiative focused on prevention, accountability, respect and community participation. It is built on a simple belief: lasting change begins long before a problem becomes a crisis.
The initiative aims to move beyond awareness and social-media commentary into practical, sustainable action. It seeks to strengthen relationships, encourage accountability and engage communities before destructive behaviour becomes entrenched.
Prevention
Focused on what happens before harm occurs.
Accountability
Encouraging responsibility without blame.
Community
Built with people, not for them.
Participation
Everyone has a role to play.
Our approach
Real change starts before violence does.
Learn
We use stakeholder input and professional expertise to develop evidence-informed approaches.
Act
We aim to turn what we learn into practical prevention programmes through schools and community partnerships.
Your voice matters
We want to hear your voice.
Whether you're a parent, teacher, school principal, coach, social worker, psychologist, counsellor, community leader or concerned South African, your experience matters.
Tell us what you're seeing. Tell us where the gaps are. Help us understand what families and young people need.
Have your say
Share your experience through our stakeholder survey. It takes only a few minutes.
Have Your SayStay connected
Would you like to stay informed?
Receive updates about what the survey is telling us, how COUNT ME IN is developing and the programmes being introduced.
Who can get involved?
Every voice matters.
COUNT ME IN welcomes everyone. This is a shared effort, and every perspective helps build a clearer picture of what our communities need.
Parents and families
Shape the conversations that begin at home.
Teachers and principals
Help embed prevention where young people learn.
Coaches and mentors
Model respect and responsibility in every session.
Social workers and psychologists
Bring professional insight to the gaps you see.
Community leaders
Mobilise the people and networks you already serve.
Businesses and professionals
Lend expertise, resources and reach.
Concerned South Africans
If you care about safer communities, you belong here.
Everyone is welcome
Whoever you are, wherever you are from — you can be part of this.
Get InvolvedSchools first
Schools have been identified as the preferred initial delivery channel — places where children, parents, educators, coaches and established communities meet.
Parents
Educators
Fathers & role models
Stakeholders
Schools and communities
Building stronger communities, starting with schools.
The proposed approach includes engaging parents, educators, fathers, positive father figures and community stakeholders. Together, these groups can shape an environment where respect and accountability are the norm.
The programme aims to develop practical prevention initiatives informed by research and professional input. A pilot programme with selected schools is being explored for 2027.
Our values
What we stand for.
Respect
We treat every person with dignity, listening before we speak.
Accountability
We encourage responsibility for our choices and their impact.
Prevention
We work on what happens before harm, not only after it.
Community
We build with people, drawing on local strengths.
Inclusion
We welcome all backgrounds and perspectives.
Participation
Change happens when ordinary people take part.
Be heard. Be counted. Count me in.
Meaningful change begins when ordinary people choose to participate. Join the conversation and help shape a stronger future for our communities.
Get Involved
Support the movement
Wear it with pride.
Get your COUNT ME IN merchandise and carry the message of safer, healthier and more accountable communities with you.
Get MerchWorking together
Strategic partners
Partners who contribute expertise and support to the journey - making us stronger.
